SXSW 2026 Music Festival Expands Lineup With Over 300 New Showcasing Artists
South by Southwest (SXSW) has officially announced more than 300 additional showcasing artists for the 40th annual SXSW Music Festival, taking place March 12–18, 2026, in Austin, Texas. With this major lineup expansion, SXSW 2026 further cements its reputation as the world’s leading platform for music discovery, spotlighting emerging talent and global sounds across Austin’s most iconic venues for seven consecutive nights.
Artists newly added to the SXSW 2026 lineup represent more than 50 countries and a wide range of genres, offering attendees a front-row seat to the future of music. Standout acts include Oslo-based ambient-pop artist Sassy 009, genre-blending American songwriter Deloyd Elze, internet-famous London producer DJ AG, and folk favorite Hannah Cohen. The announcement also highlights rising international voices such as Chilean experimental artist Javiera Electra, Atlanta rapper MARCO PLUS, Latin music breakout Oscar Ortiz, and Manchester rocker TTSSFU.
According to Brian Hobbs, VP of Music at SXSW, the newly announced artists embody the festival’s long-standing mission. “Our goal has always been to curate a lineup that reflects the future of music,” Hobbs said, noting that SXSW remains a global epicenter for both creativity and commercial breakout potential.
In addition to the expanded showcase lineup, SXSW 2026 will once again feature high-profile branded showcases. Rolling Stone’s Future of Music Showcase returns March 12–14 at ACL Live at the Moody Theater, headlined by Lola Young, Fuerza Regida, and BigXthaPlug. Notably, the Rolling Stone showcase will be ticketed for the first time in 2026, with tickets available through AXS.
Billboard Presents THE STAGE will also return to Moody Amphitheater at Waterloo Park from March 13–15. This year’s headliners include Don Toliver, Junior H, and Mau P, with additional performers to be announced. Limited access will be available for SXSW Platinum and Music Badge holders, as well as Music Wristband holders, on a first-come, first-served basis. General admission tickets are also available now via Ticketmaster.
SXSW also revealed new Music Conference programming designed to support artists and industry professionals navigating today’s evolving music economy. Newly announced sessions include discussions on equitable brand partnerships, artist marketing rollouts for 2026, and strategies for breaking artists across Africa’s rapidly growing music markets. The full festival and conference schedule can be found here.
Platinum and Music Badges, as well as SXSW Music Festival Wristbands, are currently on sale, offering access to official showcases and conference programming throughout the week.
Founded in 1987, SXSW has grown into a globally recognized celebration of music, film, technology, and culture. SXSW 2026 runs March 12–18 in downtown Austin, preceded by SXSW EDU from March 9–12, continuing the festival’s legacy of discovery, innovation, and creative connection.
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